Next-Level Brand Management powered by real-time insights and a responsive low-code platform
Customer portal capabilities are transforming how brands manage execution and visibility in retail environments. MyBrandForce (MBF), a full-service consumer brand management and retail execution company, leverages real-time insights and a responsive low-code platform to maximize revenue and brand value. In today’s competitive digital and retail markets, this approach is essential for staying ahead.
Market Opportunity:
Experienced executives in the Consumer Products Group (CPG) industry recognized a major gap: brand managers lacked visibility at the point of purchase. Without real-time data, they couldn’t see how products were positioned or priced in stores. This blind spot often led to missed opportunities and inconsistent brand execution.
To solve this, MyBrandForce partnered with T4S Partners and built a nationwide on-demand workforce known as Brand Agents. These agents execute retail assignments and collect observational data tailored to each customer’s needs. Assignments vary by product, activity, and geography. As a result, brands gain access to real-time insights that help them identify execution gaps and boost sales performance.
Moreover, this model allows brands to act quickly. They can adjust pricing, displays, or promotions based on what’s happening in the field. This agility is a competitive advantage.
“The OutSystems Platform has exceeded our expectations!
We were able to build the initial platform and begin conducting business, all within 6 months of starting our development.
And now that we are in production, we are rolling out major updates every month…
The low-code aspects along with the built-in infrastructure with functionality such as DevOps and Security checks, all have been instrumental in our time to market and return on investment.”
MyBrandForce Executive
Developing the MyBrandForce Operational Platform:
The MyBrandForce platform includes three core applications, each designed for a specific user group.
Brand Agents use a mobile app to claim and complete assignments. Tasks may include answering questions, taking photos, or interviewing store managers. The app also supports training, notifications, and payment tracking.
MyBrandForce staff operate the Command Center. This tool helps them recruit, train, and manage Brand Agents. It also enables real-time mission monitoring, issue escalation, data scoring, and payment processing.
Customers interact with the customer portal, which provides real-time mission visibility. It can be customized to meet specific needs. With live alerts and data, customers can spot execution issues and respond immediately.
T4S Partners selected the OutSystems low-code platform to build this solution. Speed, scalability, and responsiveness were critical. Thanks to a strong architectural foundation, T4S delivered the first production release of all three applications in just three months.
Each development sprint adds new features. These include usability enhancements, automation, and third-party integrations. One key integration is with Plaid.com, enabling next-day payments for Brand Agents. Soon, real-time payments will be available. The low-code platform allows T4S to deliver rapid business value.
Gaining Market Traction:
Following the platform launch, MyBrandForce attracted interest from both innovative startups and Fortune 500 companies. The first customer signed on in October 2022. Since then, the sales pipeline has grown steadily.
Brand missions are scaling quickly. The team aims to exceed 1,000 assignments per week this year. The OutSystems-based platform with customer portal, continues to deliver the speed and reliability needed to support this growth.
